What shifted things was exposure. In a mid-year push for a marquee client, Halcyon & Reed entrusted Noelle with an internal campaign: prepare an immersive briefing and rehearsal for the deal team, culminating in a controlled, timed presentation that would be flawless. People from operations, finance, even the creative studio joined in, and the “Easton method” moved from private curiosity to company doctrine. Noelle taught them frameworks—how to structure a 10-minute pitch like a three-act play, how to design slides that didn’t ask readers to read them, how to time breaths between sentences so the audience could breathe too. She presented not as an imperious instructor but as a practiced artisan sharing a craft.