One of the most significant factors contributing to the rise of Dangdut music in Makassar is the city's cultural diversity. Makassar is a city with a rich cultural heritage, influenced by its strategic location as a trading hub. The city's cultural melting pot has created a unique blend of traditional and modern values, which is reflected in its music scene. Dangdut music, with its fusion of traditional and modern elements, has become a perfect representation of the city's cultural identity.