The Indonesian entertainment industry has a long history, with traditional forms of entertainment such as wayang (shadow puppetry) and ludruk (traditional theater) dating back to the 10th century. In the 20th century, Indonesian music, film, and television gained popularity, with the emergence of local stars such as Bing Slamet and Titiek Puspa. However, it was not until the 2000s that the industry began to experience significant growth, driven by the rise of digital technology and social media.