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Insight: The mobile‑first redesign launched in February 2024 contributed to a 12 % reduction in bounce rate on mobile devices (from 58 % to 46 %). | KPI | Q1 2024 | Q1 2023 | % Δ | |-----|---------|---------|------| | Conversion Rate | 2.9 % | 2.4 % | +20 % | | AOV | USD 162 | USD 149 | +9 % | | Revenue per Visitor | USD 0.47 | USD 0.37 | +27 % | | Cart Abandonment | 55 % | 68 % | –13 pp | | Repeat Purchase Rate | 18 % | 15 % | +3 pp |

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